A Robinson list or Mail Preference Service (MPS) list is an
opt-out The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of thos ...
list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist.
Examples
In the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
, the Mailing Preference Service composes a Robinson list funded by the direct mail industry, which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies, which are then responsible for ''not'' contacting people on the list.
The
Marketing Association of New Zealand
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
maintains the New Zealand Name Removal Service, which allows private individuals to stop calls and mail from its 500 members.
Other Robinson lists include:
* Belgian Robinson list
* British
Telephone Preference Service The Telephone Preference Service (TPS) is a UK register of domestic telephone numbers whose users have indicated that they do not wish to receive sales and marketing telephone calls. Registration is free of charge. The service is paid for by the dir ...
*
Canadian Do Not Call List
The National Do Not Call List (DNCL) (french: Liste nationale de numéros de télécommunication exclus) is a list administered by the Canadian Radio-television and Telecommunications Commission (CRTC) that enables residents of Canada to decide ...
* Finnish mailing and telephone preference services
* French liste orange
* Italian Registro Pubblico delle Opposizioni ("Public Registry of Oppositions")
* Spanish Robinson list
* UK Mailing Preference Service
*
United States National Do Not Call Registry
The National Do Not Call Registry is a database maintained by the United States federal government, listing the telephone numbers of individuals and families who have requested that telemarketers not contact them. Certain callers are required by f ...
* Australian
Do Not Call Register
The Australian national Do Not Call Register scheme was set up in Australia to regulate the activities of telemarketers who make unsolicited telephone calls to private individuals or who send unsolicited faxes. The scheme is free and applies to ...
See also
*
Direct marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...
*
E-mail marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...
*
Mailshot
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The d ...
*
Opt-out The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of thos ...
References
External links
stopjunkmail.org.uk - Free and independent advice for UK residents on stopping junk mailstopjunkmail.co.uk - Free and independent advice for UK residents on stopping postal junk mailUSA.gov's reference for Telemarketing and Unwanted Mail
Direct marketing
Telemarketing
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